History

I have a Degree in Biological Sciences with additional degrees in Fine Art, Recreation and Resource Mgt., and Education. Based on my studies and experience in the outdoors, I have noticed that the majority of fish that I've caught over the years have been on realistic looking bait. I sometimes think that many modern lures do a better job at scaring fish away than attracting them!

I set out to create lures that mimic a fish's natural motion, look realistic, and draw the right kind of attention from predators. Many lures that have spinning chrome bills seem to draw immediate attention of fish from afar. I surmised that if the initial attention of the lure can be gained quickly, they will then hone in on it. I combined a hammered chrome bill with the realistic looking features of a minnow to gain the attention of the fish and to activate their predatory mode.

The results are excellent. Makwa lures have consistently outfished anything else in my tackle box.

Proof you can believe

Every campout I go on now results in a fish dinner. My friends and I quite easily max out our limits on most trips.

In Minnesota, our water is laden with iron and tannins giving it a root beer color. The Makwa's hammered chrome bill's ability to reflect light in all directions cuts right through even mirky waters to help fish spot the lure from longer distances.

The fish then use their lateral sensors to lock onto the displacement of water from the minnow's action. Once the approaching fish gets close enough to spot the lifelike lure, it's all over. POW! You'll have fish on your line sooner than you can believe.

Gallery